2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends.
In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. However, with four years of data in the books, a theme has clearly developed:
“Bloggers are reporting stronger results from content marketing,” says Orbit Media’s co-founder Andy Crestodina.
“When asked to report on the effectiveness of their efforts, almost 30% of respondents reported ‘strong results.’ The vast majority of bloggers are seeing rewards from their efforts and meeting their goals, whatever they might be.”
Each year, Andy delivers the survey’s findings in a meaty post detailing the data and expressing his conclusions. This year, the survey breaks down into 11 questions across three categories:
- Changes in the blogging process
- Blog content trends
- The promotion and measurement tactics business bloggers employ
Andy and I also collaborate each year on an infographic (see below) to present the most interesting findings in simple terms.
At the risk of reducing the suspense, the answer to the headline above (and headline of the infographic), “Are bloggers still getting results?” is …
85% claim their blog delivers strong results or some results. The number represents a 6% increase compared to the year prior.
Peruse the infographic below to discover more about the tactics business bloggers used in 2017 and how it compares to years past.
Want some historical context? Last year, HubSpot’s post Which Blogging Tips Get Results? features a summary of Orbit Media’s findings from 2014, 2015 and 2016.